Demand for safety material skyrockets

To: ALL MEDIA
For immediate release
February 7, 2013

For more information contact:

Bill Brassard Jr.
203-426-1320

Demand for NSSF Safety Education Materials Skyrockets

http://www.nssf.org/share/images/PR_SafetyLit.jpgNEWTOWN, Conn. -- Since the beginning of the New Year, demand for the National Shooting Sports Foundation's (NSSF) safety and education materials has increased substantially.

Orders for NSSF's popular educational brochure "Firearms Safety Depends on You" were up 110 percent in January compared to the same period last year. There were 217,486 copies of the brochure ordered during the month, up from 103,431 last January. Orders for NSSF's firearm safety DVD compilation jumped 1,700 percent, with the majority of the 2,250 copies being ordered by educators and childcare professionals.

"Firearms Safety Depends on You" reviews the ten rules of firearms safety every shooter must know and obey to ensure safe and responsible use of firearms. The brochure is popular with manufacturers, who include it within the packaging of their products. It is also popular with state agencies, retailers, hunter education and firearms safety programs and other groups or individuals involved in the shooting sports, hunting and firearms industry.

The firearm safety videos help teach students how to react when encountering a firearm in an unsupervised situation. The DVD offers these four videos -- "McGruff the Crime Dog on Gun Safety" for students in kindergarten through grade 6; "It's Your Call: Playing It Safe Around GunsSM" for students in grades 6 through 9; "Firearms Safety Depends on YouSM," which covers the ten commandments of gun safety and is for audiences of all ages; and "Introduction to Range Safety and Etiquette." The first two titles help teach students how to respond if should they encounter a firearm in an unsupervised situation at school, at home or at a friend's home.

Learn more at nssf.org/safety.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 8,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, log on to www.nssf.org.