I have some experience in Tribology in the automotive field and I'm of the opinion that the vast majority of high priced specialty gun lubes is just marketing hype.
That said, I did buy some Frog lube only because my wife is highly sensitive to oil and and hates the smell it. Frog lube smells like Icy Hot or Ben Gay and is very minty. I put some Frog lube on her carry gun and she is not bothered by the smell.