I decided to drive to the Grandville, Michigan Cabela's today to spend my point's and cash in a few gift cards. I did my best to price match a few items, one of which was a Rough Rider 22 revolver, Thier price &179.99, Brownells $129.99. Caabela's has cetrain online stores they will price match. + Veterans receive 5% off.
https://cabelas.custhelp.com/app/ans...d/92/related/1
Walked into store. Everyone very friendly and helpful. When mentioning price match policy, most of the employees didn't know there was one! Checking out I had no problem price matching the 3 1-pound hp-38 powder bottles and 3 boxes of 38-special + 5% veterans discount. Had to show the gun clerk Cabela's match policy he didn't know about to get the $129.99 on the revolver but his manager would not allow the 5% veterans discount on guns. I showed him the policy that says the veterans discount applies to the match price on their web site. Nope, They wouldn't do it.
Prices on ammunition and firearms are now easily 20-30% higher than a lot of competitors. I no longer receive holiday coupons or meaningful promotions. If it were not for the gift cards and points I had, my business would have gone elsewhere.
The merger with Bass Pro Shop will be terminal to Cabala's future I believe. Corporate wants profits, as a result people looking for a fair price will go elsewhere. This is not the store of years ago.