The big question which may be geared more towards the members who are also FFL's or own LGS's would be - Is Federal selling direct to consumer through their site and bypassing the traditional warehouse/distributor relationship good or bad? Selling 9mm at MSRP wouldn't have been possible 6 months ago but now they are they cheapest around. Will distributors get more stock while Federal can sell out (no pun intended) in hours?
Not sure if links are allowed but federalpremium has the Syntech 150g for 37 CPR with free shipping. With MI tax it is just over 40 CPR but that isn't bad at the moment.